Expertise

Business models that work in the the slums and villages of the developing world are my area of research and expertise. My approach to developing sustainable models of this kind is a systemic one: looking at the existing ‘ecosystem’, its environment and players, to understand how the new model can build on and complement what already exists. >

Christina Gradl

Director

Expertise

Joy at Work

Previous Experience

Education

Languages

Contact

c.gradl@emergia.de

Current projects

Publication 'Entwicklungsgeschäfte'

UNDP Growing Inclusive Markets Initiative: Case Study Research Programme

Matrix Challenge

Past projects

UNDP Growing Inclusive Markets Initiative: Exploring actors and results of inclusive business models

CSR WeltWeit

Tomorrow’s CSR – Challenges and Instruments

BOP India – Use of Internet-Kiosks in Rural Areas

Sustainable Agriculture - Carbon Saving and Trading Approaches

UNDP Growing Inclusive Markets Initiative: Creating Value for All - Strategies for Doing Business with the Poor

Towards Triple Impact - Toolbox for Analyzing Sustainable Ventures

Bertelsmann Stiftung: Responsible management abroad – Scanning the Information Landscape

Publications

'Entwicklungsländer bergen für Unternehmen Wachstumspotenzial' with Piera Waibel, (2009) io new management 06/09 

‘Towards triple impact – toolbox for analysing sustainable ventures’ with A. Krämer and M. Herrndorf, (2009) UNEP: Paris.

‚Understanding the Markets of the Poor – A Market System Approach to Inclusive Business’ with S. Sobhani, A. Bootsman and A. Gasnier, (2008) in P. Kandachar and M. Palme (Eds.) Sustainability Challenges and Solutions at the Base-of-the-Pyramid: Business, Technology and the Poor. London: Greenleaf

‘The Womens’ Health Initiative as a Business Model for Poverty Alleviation’, forthcoming in Timmermann, M. (Ed.) The Women’s Health Initiative. Tokyo: United Nations University

‘On the Contribution of Commodities to Well-Being’, China Management Studies, March 2007