Explore the potential for doing business at the BOP:

Study trip to Johannesburg, South Africa

Context and Objective

Experience how people at the lowest income markets live and explore the potentials for doing business. Our partner, the Confederation of Danish Industry (DI) is organising a study trip to Johannesburg. South Africa makes up one of the biggest markets among poor consumers, also known as Base of the Pyramid (BOP). The purpose of the trip is to provide European companies with a unique opportunity to gain insight in living conditions and business opportunities in a typical BOP market.

Programme

This study trip to BOP in South Africa will bring the participants through the whole supply chain from the company and all the way to the poor consumers in the townships. The dialogue will convene experts from business, development organizations, public policy, and academia.

Day 1
Copenhagen 06:45 - Johannesburg 22:30

Day 2 - Living at the BOP
A walk in a township
Visit to housing project
Visit to private homes Visit to health clinic

Day 3 - From company to consumer
Heineken at the BOP
The Metro Supermarket
FABCOS distribution network
Shops and taverns in townships

Day 4 - Doing business at the BOP
Buying basic goods in townships
Individual business meetings
Debriefing and cocktails

Day 5
Johannesburg 00:45 - Copenhagen 15:25