Creating value for All – Strategies for Doing Business with the Poor

Project Context

The Growing Inclusive Markets Initiative responds to a need for better understanding of how the private sector can contribute to human development and to the Millennium Development Goals. Led by UNDP, the initiative’s broad aims are:

• Raising awareness by demonstrating how doing business with the poor can be good for people living in poverty and good for business.
• Clarifying the ways that businesses, governments and civil society organizations can create value for all.
• Inspiring the private sector to action.

Project Objective

The immediate objective of the Growing Inclusive Markets Initiative is to create an initial set of data, information and analytical products that will increase understanding of the markets for the poor, including existing opportunities and challenges.

Emergia supported the initiative in the analysis of the case studies and the development of the final report ‘Creating Value for All – Strategies for Doing Business with the Poor’

Project Output

The main output of the project is the report ‘Creating Value for All’. The report highlights common constraints for inclusive business models and shows how successful businesses have managed to overcome these through five core strategies.

At the heart of the report is the Growing Inclusive Markets strategy matrix. It is an analytical framework that helps to identify market constraints and think through strategies for addressing them. It links five broad constraints in the markets of the poor with five strategies that can yield solutions.

Report "Creating Value for All"