Development of a Biofuels Strategy

Project context

First generation biofuels are made from food-crops, including wheat, corn, and sugar. A more viable solution to increase political and industrial support for, and rapidity of, biofuels are the second-generation biofuels from non-food crops, including cellulosic biofuels

Project objective

This project looked at first generation biofuel markets in BRICS countries. Interviews were conducted with experts from several countries. These insights were used to develop a strategy on how the company can advance its product portfolio and technology development to adjust to changing trends in the market.

Project output

The analysis and strategy were shared and discussed with stakeholders from different business units and regions, transiting from strategy building to implementation.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Project team

Genia Kostka

Jenny Scharrer

Katharina Averdunk

Duration

May – September 2008

Partner Organization

Agribusiness company